Wine Technology Blog @ WineWeb.com

Good news - USA Today didn't fall for the hype and presented some more rational results from the survey. According to the survey of 1001 teens only 2% said they had purchased alcohol online. Only 10% said they had ever browsed a site that sold alcohol online, while 80% said they had browsed a site that had sexually explicit content. So if the WSWA spokesperson is "shocked" at the results, she should be shocked that 8 times as many teens think about sex versus booze. The Wine Institute statement contains a similar statement to my previous post that it's easier to get alcohol in person than online, and questions whether the publicity campaign is another misguided attempt by the WSWA. The WineWeb's press release will hit the wire services tomorrow.