Wine Technology Blog @ WineWeb.com
WineWeb now on Facebook
WineWeb has just launched an application on the Facebook social networking site. The application integrates our winery search, wine search, user reviews and wish list functions to Facebook users. Check it out at apps.facebook.com/wineweb.
Now any Facebook user can install our application and then can find and buy wines. The wines we list are those from wineries and wine merchants that use our e-commerce service or that pay a per-click rate for their listings. So if you are a winery or a wine merchant that wants a larger audience to see your wines, this may be your ticket into a great demographic. We think the potential with Facebook is huge, and we'll continue to enhance this and promote it wildly.
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We finally got the application into the Facebook directory. Once I understood the real reason that we weren't getting approved, that being their concern about promoting the sale of wine, it was an easy process to delete any references to "buy wine" in our application. Even though we don't say the word "buy", I'm sure you can figure out how to get the wine once you find it.
# Posted By Ron Kreutzer
| 9/21/07 9:51 AM
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