Wine Technology Blog @ WineWeb.com

I had a flash of brilliance last night (at least that's what I'm claiming). We were readying the release of our Customer Relationship Management (CRM) software for wineries, and I had been writing that this component "rounds out our service offerings". Then I glanced up at the WineWeb logo and started counting our services: websites, e-commerce, point-of-sale, wine clubs, email campaigns, and now CRM. That makes six, the same number as the number of grapes in our logo. Wow! Without realizing it, we had filled in our grape cluster. We had created the "6th grape".

Was our graphic designer psychic when he created the logo some ten years ago? Maybe, but I digress. We've reached a milestone. Our cluster is full.

The press release is at www.wineweb.com/pr/press_release_20091120.html.