Wine Technology Blog @ WineWeb.com

In a just-published study by McAfee, they found that 65% of abandoned online shopping carts are merely shoppers delaying the purchase, and that they soon return to purchase. That's good news, as we continually talk to our winery clients about abandonment rates. Our remarketing email that automatically goes out to people that abandon their carts provides an easy way to return to their in-process order.

The study also found an 11% higher conversion rate if the shopper is given a security cue. Another validation of our decision to use an extended validation security certificate that not only displays a security seal on each page of the shopping cart, but also turns the user's address bar green in their browser.